Sofia Coppola

One of my favourite films this Millennia was “Lost in Translation”. Not only is it a film that can quietly build up ones anticipation, but it can feel painstakingly true. In fact, I felt very much like I was a part of a very similar photoshoot as the one that was portrayed in the film the other day: “Celebrity, from a different country, possibly jet lagged, didn't want to be there and was promoting a brand of spirits”. (Those of you who want to know more will have to supply me with a few drinks one night.)

However, the director of that film, Sofia Coppola, has now come out with another film, and everybody is nodding their heads again. A departure from the silent flow of Lost in Translation but still, contains the same cinematic beauty. ‘The Beguiled’, looks to be a film that will keep you at the edge of your seat.

Sofia entered the room at Claridge’s with a gentle, soft flow. Well composed and obviously used to the relentless tempo of a press junket. Her gentle and well composed nature made it hard to imagine her directing a large team needed for making a film. However, maybe it is exactly this calm and gentle approach that is the secret behind the well composed films that she makes. Whatever it is, it works on the big screen and it works on a photo shoot.